{"id":13317,"date":"2016-05-04T14:52:11","date_gmt":"2016-05-04T14:52:11","guid":{"rendered":"http:\/\/empty-cases.com\/blog\/?p=13317"},"modified":"2016-05-04T14:53:17","modified_gmt":"2016-05-04T14:53:17","slug":"shooting-illustrated-the-little-magazine-that-could","status":"publish","type":"post","link":"https:\/\/empty-cases.com\/blog\/shooting-illustrated-the-little-magazine-that-could\/","title":{"rendered":"Shooting Illustrated &#8211; The Little Magazine That Could"},"content":{"rendered":"<figure id=\"attachment_13318\" aria-describedby=\"caption-attachment-13318\" style=\"width: 275px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.shootingillustrated.com\" target=\"_blank\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-13318\" src=\"https:\/\/i0.wp.com\/empty-cases.com\/blog\/wp-content\/uploads\/2016\/05\/cover.jpg?resize=275%2C381\" alt=\"cover\" width=\"275\" height=\"381\" srcset=\"https:\/\/i0.wp.com\/empty-cases.com\/blog\/wp-content\/uploads\/2016\/05\/cover.jpg?w=460&amp;ssl=1 460w, https:\/\/i0.wp.com\/empty-cases.com\/blog\/wp-content\/uploads\/2016\/05\/cover.jpg?resize=217%2C300&amp;ssl=1 217w\" sizes=\"auto, (max-width: 275px) 100vw, 275px\" \/><\/a><figcaption id=\"caption-attachment-13318\" class=\"wp-caption-text\"><span style=\"color: #993300;\">The first bullet column to appear in a firearms magazine was published in the June 2007 issue of Shooting Illustrated.<\/span><\/figcaption><\/figure>\n<p>In 2005 a friend introduced me to a displaced cowboy. his name was Dave Campbell and he was the editor of what was at the time, an up and coming <a href=\"http:\/\/www.nrapublications.org\" target=\"_blank\">NRA publication<\/a> known as <a href=\"https:\/\/www.shootingillustrated.com\" target=\"_blank\">Shooting Illustrated<\/a>. We visited for a spell and Campbell gave me a few assignments. I guess he liked what I submitted and I think later on it was over a bottle of Wild Turkey &#8211; <em>I know it was not while we were turkey hunting<b>\u00a0<\/b><\/em>&#8211; I convinced Campbell to do something never been done in the history of firearms journalism: to create\u00a0a column in his magazine dedicated to nothing but bullets.<\/p>\n<p>It was a kind of a big deal, and not just for the shooting press. Not only was it something that had never been done, for a hillbilly from West Virginia it was a career changer. For about a year I wrote things about bullets that had never been published before and then Campbell decided he was going to not be displaced anymore. He moved to what he now refers to as CowBleep, Wyoming. Guy Sagi, the new editor, was faced with budget restraints and had to cut the column. Guy however was a true gentleman and like Campbell was true to his word. When finances permitted he called me up and we kicked off the column again. This time it was focused on ammunition of all types. It was another first for a gun magazine.<\/p>\n<p>As the demographic of the gun buying public began to change, Shooting Illustrated evolved from a general interest firearms magazine into a publication dedicated to the modern shooter. The content transitioned from hunting and recreational shooting to personal protection, self-defense, and topics of a more tactical nature. This boosted sales but it also changed the focus of the ammunition column. Under the leadership of a fine editor and friend named Adam Heggenstaller, Shooting Illustrated started to get the attention it deserved. And, after Adam stepped over to <a href=\"https:\/\/www.americanhunter.org\" target=\"_blank\">American Hunter<\/a> the reins at Shooting Illustrated were taken up by Ed Friedman who continued to modernize the magazine.<\/p>\n<figure id=\"attachment_13319\" aria-describedby=\"caption-attachment-13319\" style=\"width: 692px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.shootingillustrated.com\/articles\/2014\/11\/6\/sig-sauer-elite-performance-ammunition\/\" target=\"_blank\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-13319\" src=\"https:\/\/i0.wp.com\/empty-cases.com\/blog\/wp-content\/uploads\/2016\/05\/P1.jpg?resize=692%2C328\" alt=\"P1\" width=\"692\" height=\"328\" srcset=\"https:\/\/i0.wp.com\/empty-cases.com\/blog\/wp-content\/uploads\/2016\/05\/P1.jpg?w=876&amp;ssl=1 876w, https:\/\/i0.wp.com\/empty-cases.com\/blog\/wp-content\/uploads\/2016\/05\/P1.jpg?resize=300%2C142&amp;ssl=1 300w\" sizes=\"auto, (max-width: 692px) 100vw, 692px\" \/><\/a><figcaption id=\"caption-attachment-13319\" class=\"wp-caption-text\"><span style=\"color: #993300;\">Shooting Illustrated&#8217;s first bullet column.<\/span><\/figcaption><\/figure>\n<p>The primary difference between Shooting Illustrated and other NRA publications like American Hunter and <a href=\"http:\/\/www.americanrifleman.org\" target=\"_blank\">American Rifleman<\/a> is that Illustrated is\u00a0a news stand magazine. The only way you can\u00a0get it is\u00a0to go to the store and buy it. For years I&#8217;ve been telling industry professionals and shooters this was the magazine to watch; that it would one day be the standard by which modern gun magazines would be judged.<\/p>\n<figure id=\"attachment_13320\" aria-describedby=\"caption-attachment-13320\" style=\"width: 669px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.shootingillustrated.com\/articles\/2010\/10\/21\/handgun-stopping-power\/\" target=\"_blank\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-13320\" src=\"https:\/\/i0.wp.com\/empty-cases.com\/blog\/wp-content\/uploads\/2016\/05\/SSS3.jpg?resize=669%2C339\" alt=\"SSS3\" width=\"669\" height=\"339\" srcset=\"https:\/\/i0.wp.com\/empty-cases.com\/blog\/wp-content\/uploads\/2016\/05\/SSS3.jpg?w=886&amp;ssl=1 886w, https:\/\/i0.wp.com\/empty-cases.com\/blog\/wp-content\/uploads\/2016\/05\/SSS3.jpg?resize=300%2C152&amp;ssl=1 300w\" sizes=\"auto, (max-width: 669px) 100vw, 669px\" \/><\/a><figcaption id=\"caption-attachment-13320\" class=\"wp-caption-text\"><span style=\"color: #993300;\">Shooting Illustrated&#8217;s current ammo column deals with all aspects of ammunition as it relates to tactical, training, and personal protection application.<\/span><\/figcaption><\/figure>\n<p>Well, that has finally happened. Starting in June 2016\u00a0<a href=\"https:\/\/www.americanhunter.org\/articles\/2016\/5\/3\/shooting-illustrated-now-an-official-journal-of-the-nra\/#.VylVqnu9hrY.facebook\" target=\"_blank\">you will be able to select Shooting Illustrated as one of your membership magazines<\/a>. If you&#8217;ve been getting American Hunter or American Rifleman through your NRA membership, in June you can\u00a0switch to Shooting Illustrated or add it for less than $ 10.00 per year\u00a0. And yes, every issue of Shooting Illustrated still contains the Ammo Column I&#8217;ve been pounding out for almost 10 years. It&#8217;s something you won&#8217;t find in other gun magazines.<\/p>\n<p>At a time when some firearms publications are closing their doors, thanks to a cowboy who relocated\u00a0to Virginia for a few years and the gentlemen who followed his foot steps, <a href=\"https:\/\/www.shootingillustrated.com\" target=\"_blank\">Shooting Illustrated<\/a> is perfectly positioned to be one of the best monthly periodicals for shooters. And, I&#8217;ve been fortunate to be a part of this magazine&#8217;s rise to stardom. Mostly by writing about the one thing you must have, understand, and appreciate to make your guns work &#8211; ammunition and bullets.<\/p>\n<figure id=\"attachment_13321\" aria-describedby=\"caption-attachment-13321\" style=\"width: 728px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.shootingillustrated.com\" target=\"_blank\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-13321 size-full\" src=\"https:\/\/i0.wp.com\/empty-cases.com\/blog\/wp-content\/uploads\/2016\/05\/Mossberg-P2.jpg?resize=728%2C384\" alt=\"Mossberg P2\" width=\"728\" height=\"384\" srcset=\"https:\/\/i0.wp.com\/empty-cases.com\/blog\/wp-content\/uploads\/2016\/05\/Mossberg-P2.jpg?w=728&amp;ssl=1 728w, https:\/\/i0.wp.com\/empty-cases.com\/blog\/wp-content\/uploads\/2016\/05\/Mossberg-P2.jpg?resize=300%2C158&amp;ssl=1 300w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/a><figcaption id=\"caption-attachment-13321\" class=\"wp-caption-text\"><span style=\"color: #993300;\">A group of savvy and experienced writers contribute to Shooting Illustrated and everyone on the editorial staff is a shooter. It might be the best magazine available for the modern shooter.<\/span><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In 2005 a friend introduced me to a displaced cowboy. his name was Dave Campbell and he was the editor of what was at the time, an up and coming NRA publication known as Shooting Illustrated. We visited for a spell and Campbell gave me a few assignments. I guess he liked what I submitted and I think later on it was &hellip;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[2509,2579,2500],"tags":[2656,2657,116,2658],"class_list":["post-13317","post","type-post","status-publish","format-standard","hentry","category-defense","category-editorial","category-shooting","tag-american-hunter-magazine","tag-american-rifleman-magazine","tag-national-rifle-association","tag-shooting-illustrated-magazine"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5hujZ-3sN","jetpack-related-posts":[{"id":15409,"url":"https:\/\/empty-cases.com\/blog\/nra-shooting-illustrateds-most-popular-read-article-of-2018\/","url_meta":{"origin":13317,"position":0},"title":"NRA Shooting Illustrated&#8217;s most popular\/read article of 2018","author":"gunwriter","date":"January 1, 2019","format":false,"excerpt":"NRA Shooting Illustrated magazine recently announced their most popular\/read articles of 2018. This article on bargain practice was number one. That's understandable; shooters want to get better at shooting without spending a lot of money.\u00a0","rel":"","context":"In &quot;DEFENSE&quot;","block_context":{"text":"DEFENSE","link":"https:\/\/empty-cases.com\/blog\/category\/defense\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/empty-cases.com\/blog\/wp-content\/uploads\/2019\/01\/BP-36.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/empty-cases.com\/blog\/wp-content\/uploads\/2019\/01\/BP-36.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/empty-cases.com\/blog\/wp-content\/uploads\/2019\/01\/BP-36.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/empty-cases.com\/blog\/wp-content\/uploads\/2019\/01\/BP-36.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/empty-cases.com\/blog\/wp-content\/uploads\/2019\/01\/BP-36.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7115,"url":"https:\/\/empty-cases.com\/blog\/fresh-off-the-ups-truck\/","url_meta":{"origin":13317,"position":1},"title":"Fresh off the UPS Truck","author":"gunwriter","date":"June 10, 2013","format":false,"excerpt":"I've tested handgun ammunition loaded with Barnes Tac XP bullets before and I've yet to see a bad performer. I'm betting the Barnes TAC XPD ammo will do just as well as the loads from Black Hills, Buffalo Bore and Doubletap which are loaded with Barnes bullets. Watch for a\u2026","rel":"","context":"In &quot;DEFENSE&quot;","block_context":{"text":"DEFENSE","link":"https:\/\/empty-cases.com\/blog\/category\/defense\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/empty-cases.com\/blog\/wp-content\/uploads\/2013\/06\/TACXPD-1-300x272.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":15874,"url":"https:\/\/empty-cases.com\/blog\/wilson-combats-new-edc-x9s\/","url_meta":{"origin":13317,"position":2},"title":"Wilson Combat&#8217;s NEW EDC X9S","author":"gunwriter","date":"February 9, 2020","format":false,"excerpt":"Once in hand, the EDC X9S is damned hard to let go of. It is an ideal personal-protection firearm, and it may be the best justification for a credit card I\u2019ve ever seen.","rel":"","context":"In &quot;DEFENSE&quot;","block_context":{"text":"DEFENSE","link":"https:\/\/empty-cases.com\/blog\/category\/defense\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/empty-cases.com\/blog\/wp-content\/uploads\/2020\/02\/EDC-661.jpg?fit=1000%2C605&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/empty-cases.com\/blog\/wp-content\/uploads\/2020\/02\/EDC-661.jpg?fit=1000%2C605&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/empty-cases.com\/blog\/wp-content\/uploads\/2020\/02\/EDC-661.jpg?fit=1000%2C605&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/empty-cases.com\/blog\/wp-content\/uploads\/2020\/02\/EDC-661.jpg?fit=1000%2C605&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":7358,"url":"https:\/\/empty-cases.com\/blog\/shooting-the-browning-1911-22\/","url_meta":{"origin":13317,"position":3},"title":"Shooting the Browning 1911-22","author":"gunwriter","date":"July 28, 2013","format":false,"excerpt":"As promised, here is some more information on Browning's 1911-22 Compact. Down Range TV producer Marshall Halloway was kind enough to film Gunsite Instructor Dave Starin and I shooting this little gem while I was at Gunsite last week. It is swiftly becoming my favorite pistol. Look for a complete\u2026","rel":"","context":"In \"Browning 1911-22\"","block_context":{"text":"Browning 1911-22","link":"https:\/\/empty-cases.com\/blog\/tag\/browning-1911-22\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8916,"url":"https:\/\/empty-cases.com\/blog\/red-jacket-mvp\/","url_meta":{"origin":13317,"position":4},"title":"Red Jacket MVP","author":"gunwriter","date":"May 5, 2014","format":false,"excerpt":"While I was working on building two CURs, using the Mossberg MVP as a base platform, Mossberg was secretly teaming with Red Jacket to offer their own updated version of the MVP. No, the Red Jacket branded MVP is not a CUR but it is an upgraded version of the\u2026","rel":"","context":"In \"CUR Rifle\"","block_context":{"text":"CUR Rifle","link":"https:\/\/empty-cases.com\/blog\/tag\/cur-rifle\/"},"img":{"alt_text":"Red jacket MVP","src":"https:\/\/i0.wp.com\/empty-cases.com\/blog\/wp-content\/uploads\/2014\/05\/Red-jacket-MVP.jpg?resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/empty-cases.com\/blog\/wp-content\/uploads\/2014\/05\/Red-jacket-MVP.jpg?resize=350%2C200 1x, https:\/\/i0.wp.com\/empty-cases.com\/blog\/wp-content\/uploads\/2014\/05\/Red-jacket-MVP.jpg?resize=525%2C300 1.5x, https:\/\/i0.wp.com\/empty-cases.com\/blog\/wp-content\/uploads\/2014\/05\/Red-jacket-MVP.jpg?resize=700%2C400 2x"},"classes":[]},{"id":7003,"url":"https:\/\/empty-cases.com\/blog\/pink-ammo-bullets-for-boobs\/","url_meta":{"origin":13317,"position":5},"title":"Pink Ammo &#8211; Bullets for Boobs!","author":"gunwriter","date":"May 23, 2013","format":false,"excerpt":"Sorry, I could not help myself with the title for this post... Didn't know this light recoiling ammo option existed until the UPS man dropped it off yesterday. This may be the first ever ammo designed to combat two very different threats; bad guys and breast cancer. A portion of\u2026","rel":"","context":"In &quot;DEFENSE&quot;","block_context":{"text":"DEFENSE","link":"https:\/\/empty-cases.com\/blog\/category\/defense\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/empty-cases.com\/blog\/wp-content\/uploads\/2013\/05\/Hornady-CD-Lite-2-300x286.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/empty-cases.com\/blog\/wp-json\/wp\/v2\/posts\/13317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/empty-cases.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/empty-cases.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/empty-cases.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/empty-cases.com\/blog\/wp-json\/wp\/v2\/comments?post=13317"}],"version-history":[{"count":3,"href":"https:\/\/empty-cases.com\/blog\/wp-json\/wp\/v2\/posts\/13317\/revisions"}],"predecessor-version":[{"id":13324,"href":"https:\/\/empty-cases.com\/blog\/wp-json\/wp\/v2\/posts\/13317\/revisions\/13324"}],"wp:attachment":[{"href":"https:\/\/empty-cases.com\/blog\/wp-json\/wp\/v2\/media?parent=13317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/empty-cases.com\/blog\/wp-json\/wp\/v2\/categories?post=13317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/empty-cases.com\/blog\/wp-json\/wp\/v2\/tags?post=13317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}