{"id":11732,"date":"2015-06-16T15:42:19","date_gmt":"2015-06-16T15:42:19","guid":{"rendered":"http:\/\/empty-cases.com\/blog\/?p=11732"},"modified":"2015-10-24T03:02:10","modified_gmt":"2015-10-24T03:02:10","slug":"colts-manufacturing","status":"publish","type":"post","link":"https:\/\/empty-cases.com\/blog\/colts-manufacturing\/","title":{"rendered":"Colt’s Manufacturing"},"content":{"rendered":"
\"Colt-4\"<\/a>
There is nothing like a Colt’s Single Action Army – Peacemaker – unless you don’t have much money. Then there are countless copies that are less expensive.<\/span><\/figcaption><\/figure>\n

\u201cMoney is a trash I have always looked down upon that I never had handy to know how to appreciate it.\u201d<\/em><\/strong><\/p>\n

Samuel Colt<\/em><\/strong><\/p>\n

Colt\u2019s history dates back to 1836. Despite\u00a0his common man outlook on money, its founder became one of the richest men in America. It would appear that the powers that be at Colt are continuing their founder\u2019s legacy. If you do not appreciate money, you do not manage it properly. Colt is now in Chapter 11 court.<\/a><\/p>\n

Colt has not been free of bad mistakes in judgement. In 1998 Colt\u2019s then CEO, Ron Stewart, stated that he would favor a federal permit system with training and testing for gun ownership. This was stupid and led to a deserved massive boycott of Colt\u2019s products. Shortly after that Colt purchased Ultra Light Arms<\/a> from my friend Melvin Forbes<\/a> and began offering the Colt Light Rifle. Good idea but again bad judgment and poor\u00a0management prevailed and it wasn\u2019t long until Colt collapsed and Melvin had to buy his company back<\/p>\n

Since then Colt has continued to try to\u00a0survive in the market place by offering the three most copied firearms in the world for sale. With your flagship products being the 1873 Colt Peacemaker<\/a>, the 1911 handgun<\/a> and the AR 15<\/a>, you would think wine and caviar would be your primary diet. Problem is, everyone is selling those same products with a more extensive line of options and at a lower price point than Colt.<\/p>\n

There comes a time when in order to remain relevant you must stop attempting to live off your brand by appealing\u00a0to nostalgia and actually offer new and unique products the market demands.\u00a0It\u2019s no surprise to me that Colt is on the verge of collapse\u00a0and its\u00a0disturbing such an iconic brand – one so dear to gun owners – is slipping into history. I\u2019d feel confident betting that Colt as we know it is gone forever. The truth is Colt has really been gone for a long time.<\/p>\n

Here’s my advice to those hoping to salvage what little is left of Colt.<\/p>\n